Despite the overwhelming support from millennials, many traditional platforms still do not allow advertisements of cannabis products. Cannabis Dispensary Marketing remains a difficult task. More than any retail product, there are always new local and federal policies that hinder marketers from promoting. Facebook, Instagram, Twitter, Google, and other social media platforms are not in total support. They have strict restrictions against promoting cannabis products.
The United States Cannabis industry is worth $61 billion, and in 2020, nationwide cannabis sales increased to 67%. There’s no doubt that this industry can be profitable. But there are many obstacles to running a cannabis dispensary.
In this article, we’ll show you safe and effective cannabis dispensary marketing and other basic strategies. It’s possible that your competitors have already taken these steps. Let’s reveal the mystery!
Conduct a Market Research and Analysis
First off, know who your customers are, their interests, and what they do for a living. These people are your target audience. Consider these factors in creating your brand identifier. Think of ways to communicate better, and how you can keep engagement with them. Cannabis users can have a wide range of customers with diverse backgrounds and different stereotypes.
Find as much data as possible about your target audience, and include data from Google Analytics in your research. This way, you can create your customer base, and you will spot potential customers.
When all that data suffice, move on to researching your local cannabis and CBD compliance policies. Remember, the advertising rules in this industry are ever-changing. And even if specific rules may be acceptable today, there is no guarantee that your ads will not be taken down in the future.
Set Your Marketing Goals
The goals you set for your cannabis dispensary convey your priorities and responsibilities. These goals create the foundation of your company. When you do this with your marketing efforts, you are setting yourself up for a profitable future.
On marketing efforts, you should align your goals to the other business channels too. One way to track your goals is to use the SMART Technique. This means it has to be specific, measurable, attainable, relevant, and timely.
Some goals may feel impossible until you disintegrate the process to achieve them. Keep in mind that goal setting is a process. You can always change your goals and work toward new challenges.
Plan Your Campaigns By Channel
Take a look at your goals and examine what channel they belong to in your cannabis dispensary marketing plan. Is your goal to increase brand awareness? Is it to engage potential customers or promote your products for higher sales? An effective cannabis dispensary marketing plan includes a healthy mix of campaigns. These are falling under either Graphics, SEO, Social Media, or Content.
Learn to create an ad strategy and delegate your marketing efforts to these respective channels. Ideas for Cannabis dispensary marketing campaigns can be through SEO-focused content marketing. Other than that there are email newsletters, social media campaigns, seasonal banner ads, physical store promotions, and many more. Think of as many ways to market, and take it to step by step.
Monitor Your Marketing Efforts
Having a great marketing plan, putting it aside in a “Marketing Strategy” folder, and never rechecking it is one of the biggest mistakes companies make.
When you’ve picked your top few campaign priorities, map these out across your marketing timeline. Itemize each campaign process, and create a scheduled weekly or quarterly check. This is done to see how they are doing or how the market is responding.
Remind yourself to be proactive and focused. After drafting a marketing plan for a pure marijuana dispensary, make a way to be reminded of your deadlines. Whether printing the plan so you can see it every day or putting an alarm on your electronic devices is on you.
Consult A Professional
In order to avoid wasting time and money on a plan that won’t work in the long run, it’s a good idea to check your situation. It is not the end of the road. Most of the time, it is better to leave it to the professionals.
QRx Dispensary Solutions is a Jacksonville marijuana dispensary that helps cannabis dispensary owners build a website that sells. From implementing dispensary design standards to helping you gain a tremendous return on investments. We are a dispensary marketing agency that will help businesses elevate their online presence by providing an easy-to-use website and online shop builder.
Connect with us today to learn more about how we can provide solutions to move your business forward.