Cannabis is a competitive market right now. With so many companies wanting to be the best, it’s practically impossible without a cannabis digital marketing agency. Weed is like wine: if you don’t know much about it, you’ll go by the label. You want the finest branding on shelves.
Cannabis consumers nowadays are more analytical and discerning, breaking stereotypes. If you don’t know how to advertise cannabis, hire an agency. Cannabis marketers see the industry and how to identify restrictions and loopholes to boost your brand and reach new clients.
Finding your way around the world of marketing cannabis can be hard. Traditional digital marketing news and trends continue to make it hard for cannabis companies to get their products or services out there. It includes Google, Facebook, and even many local options like billboards that help build the most successful cannabis digital marketing agency.
How big is the cannabis market?
The legal cannabis business was valued at USD 17.8 billion in 2021 and is expected to grow 25.3% by 2030. Growing weed legalization and medicinal acceptability are projected to boost the business. Cannabis has long been used medicinally, but not first.
Cannabis’ therapeutic effects have led to diverse uses. It is useful for chronic pain and chemotherapy-induced nausea. It’s still a Schedule I substance, but more than two-thirds of states have legalized it.
Despite evidence confirming weed’s medical benefits, pharmacists don’t provide it to patients. If the FDA legalized medical weed, 75% of California pharmacists would tell patients. By appealing to many people using the best cannabis digital marketing agency, tons of individuals will be educated when it comes to legalizing this plant.
What is the outlook for cannabis?
As more people use medical and recreational cannabis, growers and investors are getting chances they’ve never had before. Because of this, the industry’s income is expected to continue to rise. In 2021, cannabis sales in the U.S. hit a record high of $24 billion. By 2026, annual sales are expected to reach $70 billion.
States legalized cannabis in 2016 and 2020. These legislative achievements boosted industrial operations and growth. As new growers were licensed in these states, industry income grew by 40.8% in 2016. Medical weed growers have benefited from a favorable legal environment and an aging population.
The outlook for the industry is still good, and there are a few trends that stand out.
According to NORML, lawmakers adopted more than 50 cannabis-related reform bills in 2021. Public and political support for legislative change continues. The U.S. House of Representatives enacted the MORE Act in April 2022.
This plan will remove weed from Schedule I if passed by the Senate and signed by President Biden.
Growth and Prospects for the Industry
Recent trends and data show cannabis business expansion. IBISWorld predicts yearly sales growth of 18.3% to $26.9 billion from 2021 to 2026. The industry’s future is unpredictable and risky.
The federal government not drafting and adopting laws shows public opinion has changed, which could lead to a policy shift. Legalization will boost demand for medical and recreational cannabis industry trends. As Canada and Mexico legalize cannabis, the U.S. may follow suit, say experts.
Brand building and Intellectual Property
Growing and retail cannabis digital marketing agency have developed more intellectual property assets recently. IP is a very important asset for many cannabis companies. Intellectual property includes patents, copyrights, trademarks, and names.
Many farms have a research lab where they create new genetic strains and figure out how to make their products work best. Other farmers, producers, or retailers use brand names to get a bigger market share and be liked by customers.
What do cannabis consumers want?
Today’s cannabis clients are more deliberate and discernible than before. It is especially true since three-quarters of U.S. states have legalized cannabis for medical or recreational use. 12% of Americans use cannabis, and the industry comprises 44% millennials, 23% Gen X, 20% Gen Z, and 13% Baby Boomers.
Many people use cannabis to focus or be more conscious besides getting high. Why should cannabis brands care? Because buyer personas are crucial to creating and distributing the proper messaging. If you market to old-school stoners, you won’t get leads.
People also use cannabis to focus or be more aware. Why care about cannabis brands? Because buyer personas are vital to the message.
Old-school stoners won’t generate leads. Remember that good cannabis online business ideas with a purpose always win. You need to know your audience well if you want to do well.
When looking for a cannabis digital marketing agency, pay attention to who they deal with, if they’re open, and if they have a personal story. A brand without a story is a firm without a path, and branding agencies love stories. Each cannabis branding agency on our list is high-quality, trustworthy, and has the creative vision you need to grow your brand.
Yes, some illegal agencies in the U.S. market cannabis, so you should be careful when choosing a good one. You can contact us if you need help promoting and marketing your brand. We will be happy to help you at QRX Dispensary.