Grand View Research says the global legal cannabis market will grow at a compound annual growth rate (CAGR) of 25.3% from 2022 to 2030. This pertains to the continuous growth of cannabis brands.
Given the number of brands in the industry, anyone starting a cannabis brand must have a unique identity. It will help if you have an effective cannabis branding strategy to make your brand stand out.
Let’s talk about cannabis lifestyle brands and their most essential elements. You will also learn how top cannabis brands plan their branding strategies to help you build your cannabis brand.
What is a cannabis lifestyle brand?
A cannabis lifestyle brand represents the goals, interests, and views of cannabis enthusiasts. They often use imagery and iconography related to the cannabis counterculture.
Cannabis lifestyle brands make products that enthusiasts can use every day. Cannabis brands sell products from their dispensaries.
Cannabis lifestyle brands often make 420-themed clothes, accessories, and other valuable items. With these items, they can carry a symbol of cannabis and show who they are.
As the cannabis business grows, dispensaries and lifestyle brands need a robust branding approach to stand out.
Here are some cannabis branding elements that help the best weed brands stand out:
Essential Factors of Cannabis Branding
- Brand Name
Many slang and taglines are related to cannabis, and cannabis brands take inspiration from this. Sadly, it has been overused to the point that brand names could be duplicated.
Your brand name should be unique, memorable, and catchy to set it apart from other brands in the industry.
- Logo
Your logo will be the most recognizable aspect of your branding. It will be the foundation of your brand and reveal your brand identity.
It will be shown clearly on marketing materials, packaging, and websites. It will have an impact on your clients.
Cannabis businesses have often used the marijuana leaf as their logo. To create a logo that stands out, look for something unique about your business and use that as inspiration.
- Tone and Voice
Your brand’s look and sound are vital. Tone and voice determine how you market to your audience.
You can choose to sound professional, functional, or humorous, which will depend on how you want your brand to be perceived by your consumers.
As the cannabis industry is cheerful and free-spirited, top weed brands use a tone that is relatable and entertaining.
The mentioned elements are just the common approaches among the many vital factors on how you could build your cannabis business effectively.
Look at these top cannabis brands to see how they use effective strategies in their cannabis branding.
Brands with Remarkable Cannabis Branding
Kiva Confections
Kiva Confections has offered premium cannabis edibles since 2010. They are known for their award-winning cannabis-infused chocolate bars. They added cannabis gummies and mints to their product selection as they expanded.
As vintage styles are making a comeback in design, Kiva has used them to give its packaging a classic and retro look.
Kiva has maintained its cannabis branding on its packaging, products, and website. It also embodies its image as a premium edibles brand in the cannabis industry.
Their sleek and clean brand presentation matches their bold, professional tone and voice.
Vert Unlimited
Vert Unlimited also offers edibles such as chocolate bars, rice crispies, cookie squares, and oil applicators. Their colorful and artistic branding makes them stand out from other cannabis brands, which usually use green and black hues.
This brand has a playful aesthetic because of its use of vivid colors. Their packaging and logo both have remarkable and memorable designs.
On their social media accounts, they sound simple, fun, and very friendly to their consumers. Their overall branding matches their delectable and healthy cannabis-infused treats.
Apothecanna
Apothecanna sells pain relief, stress relief, and skin care products that contain cannabis.
Their goal is to teach people about traditional medicines made from plants. They target active cannabis enthusiasts.
Apothecanna gained a strong reputation in the industry because of its comprehensive cannabis branding. They are also known for their color-coded packaging that matches a particular variety of their products.
Their brand looks professional and high-end, clear from their products, packaging, website, and social media posts.
dosist
dosist offers prefilled vapes with measured doses for anxiety, insomnia, and other health problems.
The design of their products, packaging and materials look smart and clean. Their geometric logo also sets them apart from other brands.
Back in 2018, dosist was recognized by Fast Company as one of the most innovative brands. In 2016, they were also included in TIME Maganize’s 25 Best Inventions.
dosist promises to be the Apple of cannabis with its innovative products and futuristic cannabis branding.
Marley Natural
Bob Marley’s official cannabis brand is Marley Natural. They offer cannabis, body care products, and smoking accessories. The brand’s look is rasta-inspired to represent Marley’s legacy as a famous cannabis enthusiast.
Their products are made of recycled materials, particularly glass and wood, that fit the rustic theme of their brand. It looks classic and inviting, which gives off a “less is more” vibe.
AllStuff420®
AllStuff420® is a lifestyle brand that offers 420-themed merchandise and smoking accessories. They aim to become the one-stop-shop of cannabis enthusiasts for ALL STUFF 420. Some unique products are their 420 Beanies and Caps with secret stash pockets.
AllStuff420®‘s look is a mix of the traditional green and black colors of cannabis and some hip-hop-inspired design elements. It looks trendy, and it grabs attention.
They use effective cannabis branding techniques on their website, materials, and social media accounts.
Conclusion
Building a cannabis brand is difficult because many dispensaries and lifestyle brands use digital marketing. Looking for cannabis products and 420-themed items has been made easier through this.
It is simpler for cannabis businesses to interact with and reach their customers because of the internet and social media. To grow your cannabis brand, you need to work with a reputable cannabis branding agency. They will help you build your online presence and give you all the necessary tools.
A successful branding strategy is what QRx Dispensary Solutions offers to cannabis dispensaries.
Our goal is to form your online presence. We want to assist you as you make your online dispensary and give your customers a better experience when they buy your products.
Start building your brand by reaching out to us. Talk to us today!