The cannabis culture has come a long way since the generation of Bob Marley. Our world had moved past the days when cannabis was considered contraband. Now, the cannabis market has grown significantly from recreational to medical purposes with the help of cannabis dispensary branding.
The rise of the Cannabis industry has made branding crucial. Branding is essential to cannabis success, just as with any other type of business. A cannabis dispensary branding will help in reaching out to the right audience.
You may improve your business’ branding by figuring out to which cannabis industry you belong and who your competitors are. The following are the different types of cannabis brands.
- Cannabis Cultivation: Cannabis cultivation refers to the planting, growing, propagating, harvesting, and processing of cannabis plants. It refers to the cultivation of cannabis in a commercial facility or at home. In some areas in the United States, Cannabis cultivation is considered as an agricultural activity.
- Cannabis Dispensaries: Dispensaries are retail shops that follow state and local laws and regulations. Cannabis dispensary branding should not be inviting for customers below 21 years old.
- Edible Companies: Edibles are commercially-produced foods made with marijuana oil. Cannabis edibles come in a wide selection of shapes, sizes, and product types.
- Concentrate Companies: A cannabis concentrate is highly contained with potent tetrahydrocannabinol or cannabidiol mass. It is a goey liquid wax that resembles honey or butter.
- Cannabis Merchandise: Cannabis merchandise is another platform intended for cannabis-related products for personal or commercial use. They can be commodities sold in retail and wholesale.
The importance of branding among cannabis merchandise grows parallel to its competition. Branding is a vital component of any brand’s success. It involves a promise that sets consumer expectations. Cannabis dispensary branding has the power to break stereotypes and mark the innovation of cannabis culture.
What makes a good cannabis brand?
The best weed brands embody the core elements of branding. Here are the essential elements and important tips on designing your cannabis dispensary branding.
There’s no going back to the 90s. Cannabis branding used to incorporate some sort of variation of the green cannabis leaf. However, modern cannabis company logos avoid using the ganja leaf symbol unless it is used subtly or as an original design element. With its instantly recognizable visual, it is undeniable that the symbol can lead to some amazing brand initiatives when used properly.
The dope lifestyle has its cliches and preconceptions. Since its recent evolution, marketers have realized it’s high time to stop that. Cannabis vocabulary has a huge range of alternative words to choose from and adapt, like Kush, Cloud, Chronic, Smoke, Bud, and Trees.
Choosing a good brand name is important for conveying the nature of your company, and its purpose.
The following are among the top cannabis brands with the most recognizable cannabis brand names:
Lowell Herb Co. : a Californian cannabis company that boasts its natural infused products with a handmade, artisanal vibe.
absoluteXtracts (ABX) : a 100% pure cannabis vaping company. The ABX cannabis concentrates are made from pure and potent cannabis and sourced from the Emerald Triangle.
THC Design: THC Design specializes in the cultivation of premium cannabis. Their single-sourced, estate-grown flowers provide consistent quality and safety across a wide range of brands.
Many trends are emerging in 2022, whether in fashion, music, entertainment, or even the cannabis industry. The aesthetics you choose will be subject to the type of clientele your product serves.
Nowadays, cannabis brands have the same appeal as organic products, or tea and coffee companies. This is an intentional lifestyle cannabis branding.
What is a cannabis lifestyle brand?
Cannabis lifestyle brands allow consumers to convey their fondness for the plant within their personal style. Only a handful of brands have developed the status of lifestyle brands, where loyal users see the brand as an expression of their own values.
It is exciting to see the explosion of creativity in the cannabis sector. Browse through a collection of lifestyle brands below. You will never know this might inspire you soon to have your own cannabis dispensary branding.
What are good cannabis slogans?
The marijuana plant is gaining popularity among consumers who are reaping the many health benefits. Consumers avail cannabis products for better sleep, pain relief, and even treatment of mental health disorders like anxiety and depression. Figure out what your cannabis brand can solve and connect this with your slogan.
Gather all your cannabis branding elements in place. It’s time to come up with a slogan that ties them all together.
Your slogan will reflect your promise and your brand’s mission. It is an effective way to convey information to your audience in a concise and clever manner. Your slogan can show your customers the level of commitment you have to them.
Let’s look at some suggestions for creating a memorable slogan for your cannabis business.
Think about your Audience
Your slogan need to resonate across your entire audience. Find out who your audience is and how this can be interpreted. The confusion may be caused by linguistic or cultural boundaries. Your tagline could be perfectly clear to your European audience while falling flat with your US audience.
Keep it Straightforward
Your slogan should be brief, straightforward, and free of ambiguous language, just like the other components of your branding strategy. The general principle is to keep your slogan no longer than 10 words. Your customer will find it easy to comprehend and remember as a result.
Emphasize your Unique Selling Proposition.
Determine your unique selling proposition and make use of it. Many brands fall short when it comes to articulating what makes them special and distinct from the competition. You can address questions like “What issue does your brand solve?” and “How does your brand help individuals succeed?”
Make sure your Slogan endures
Although you will have to change your slogan occasionally, you should consider how long it will last when creating a slogan. Phrases like “the only” could be daring. Choose wording that will endure over time.
Make sure it Compliments your Branding
Make sure your slogan fits nicely with your logo, brand name and images. Consistent branding is essential whether you run a tiny business or are a household name. This will be useful for building an effective website and marketing your company.
No matter what type of business you’re starting, you should always arrange your thoughts to develop a solid brand strategy. Have a thorough awareness of the industry. Cannabis comes in a wide variety of brands.
Cannabis dispensary branding might be challenging. The reason is that you will have to overcome the social stigma associated with the product.
QRx Dispensary Solutions help you build an effective cannabis dispensary branding with years of experience in the industry. We are able to impart to you our knowledge of the rapidly growing value of the cannabis market in the United States.
Get a FREE Branding Consultation with QRx Dispensary! Contact us today!