Cannabis dispensary owners must find ways of expanding their market, and one of those ways is through digital marketing. The cannabis industry is booming, and more cannabis dispensary owners are now in the loop of building their own dispensaries. As such, the business of cannabis has become more saturated and competitive. It’s also more complex because of the regulations in place. Marketing cannabis can indeed be a buzzkill thanks to red-tape and the existing regulations imposed by digital platforms such as Facebook and Google ads. However, despite all these, it’s still important to integrate these sites into your campaign. Growing your cannabis dispensary through digital marketing means having to find ways to showcase what you’ve got creatively. In this article, we will show you the fundamental tactics that your business should do as you plan and implement your marketing strategies.
Track and Measure
If you want to grow your cannabis dispensary, then a strong online presence is definitely one way to go. But to do this, you must first establish a mechanism for tracking and measuring your performance. It can help you identify the areas you have to improve on, what platforms work well with your target audience, and the kind of content they prefer.For example, you can create a landing page to promote a huge sale for your dispensary, and then build a tracking URL to keep tabs on the number of visits and their sources. By doing so, you get a clearer picture of who your customers are and what their intentions are.There are tons of available resources online that you can use to track and measure results. Considering the number of dispensaries opening along with strict guidelines, being data-driven with your cannabis digital marketing efforts can help you stand out.
Create engaging and informative content
Like they all say, content is KING! The best way to get and keep your customers’ attention is through compelling content–wherever they may be. If you have a website, it’s best to write blogs about the cannabis industry, legalization movements, trends, retail strategies, or anything relevant to your services.As for your social media platforms, posting consistently on a specific time and date can help drive traffic. You can also tap into influencers that’ll help promote your cannabis dispensary. Keep in mind that content does not have to be long-form or text-heavy. Depending on the platform you are using–you can choose to do infographics, videos, podcasts, and so much more. Creating engaging content is definitely a surefire digital marketing strategy to help grow your cannabis dispensary.
SEO for Cannabis
A quick search on the internet with the word “dispensary” followed by the location you are in would show thousands of results. And if you don’t see your website on the first page, then you should boost your Search Engine Optimization (SEO) efforts.
SEO is a huge topic to cover. It involves multiple processes and other “ranking factors,” all of which play a crucial role in ensuring that your cannabis website and digital marketing efforts rank in internet searches.
If you’ve decided to work on your SEO strategy, then here are some things you should consider:
- Make sure to target the keywords you’d want to rank for. Include them in your titles, meta description, image alt texts, and of course, in your blog copy (but don’t overdo it)!
- Embed images or videos. It’s a proven way of attracting more audiences and driving conversion.
- Invest in digital marketing agencies that can help your cannabis dispensary rank. They have experts that can guide you and provide SEO strategies that work.
Final thoughts
Digital marketing is a solid way of growing cannabis dispensaries. The ultimate goal of having these strategies in place is to get ahead of your competition. No matter what your strategy is, the important thing to do is to be consistent.
If you want to jumpstart your cannabis digital marketing strategy then launching a website is the best place to start. What are you waiting for? Visit us at www.qrxdispensary.com for more details.