Say, you’re selling the coolest product in the world but what good does it bring if no one knows about it. A good marketing strategy can help increase your brand recognition and in turn, increase sales. For starters, having a cannabis dispensary website would be extremely helpful.
However, just because you’ve launched a website does not mean everyone will visit it. In fact, no one’s going to know about it unless you go out and promote it. Of course, there are many options out there to keep the buzz going, but it’ll cause you tons of money. This article will show you the top five ways you can promote your website for free!
SEO Optimization
Search engine optimization (SEO) is one of the proven ways that allows your website to rank on search engines. Before you start working on the content, it’s best to use keyword tools such as Google Keyword Planner or SEMrush.
Focus on long-tailed keywords instead of short keywords. Other SEO techniques also include adding alt text to your images and optimizing headlines. This way, your website can easily be crawled by the search engines.
It’ll take some time before you see the fruits of your hard work. But SEO is a solid way to promote your website. It’s a long-term strategy that brings in organic traffic and leads.
Social Media Marketing
Social media is no longer just a tool for you to communicate with your close friends. It’s now a powerful platform that can help your business grow. Social media marketing is a good way to promote your cannabis dispensary website. Here, you’ll be able to connect with your potential customers.
Show them who you are and what you do. There are multiple social media platforms available today, each serving a different purpose. Instagram would be a good platform to partner with brand ambassodors that will promote your brand . Facebook, on the other hand, can be utilized for hosting giveaways and trivia. You can also use Facebook to talk more about what you do and why people should choose your brand. Remember to include a call-to-action in every post.
Email Marketing
Businesses have been using email marketing as a way to promote their It’s an effective method of reaching out to customers and informing them about the latest deals available.
To start, you should build an email list.
These are the people who are interested in your products or service, so the ultimate goal of your email is to nurture them. Create attractive landing pages that can convince them to buy from you. Redirect them to your website and let them know that they can find more information there.
Publish Relevant Content
People usually go to Google to check reviews or to get information. If you want to promote your website then you should publish blogs such as how-tos and guides. Not only will these write-ups build your authority in the industry, it can also help you create a lasting impression to your customers. Having a blog section in your website is a good inbound marketing tactic that can dramatically improve conversion rates.
Online Directories
You want your URL to be found in as many sites as possible so that more people can see it. Online directories are advertising platforms that you can use for free. Directories are usually categorized according to the type of industry and location.
Submitting to local directories is a much smarter move if you have a brick and mortar shop. Free services such as Google My Business allows you to feature your company so that when someone searches for your brand they can be redirected to your website.
Final thoughts
The shift to online shopping has proved to be a challenge that most businesses face. Not only will entrepreneurs have to improve their onsite customer experience but also build a strong online presence. Launching and promoting your website is the best way to thrive in this day and age.
If you’re still confused after reading these helpful tips then you can consult marketing professionals or avail website services offered agencies. Luckily, qrxdispensary.com offers both services. Visit us today to start your online journey.